Big Fat Marketing Blog

Hey Guys, Does Your Hair Need Help?

|  by Chief Marketer Staff

Apparently P&G and Unilever think that men don't pay enough attention to their hair and that they should. This Wall Street Journal article explains what all the fuss is about and why that perfectly quaffed scalp may be more important than you think (from ...

Black Friday Morning Quarterback

|  by Beth Negus Viveiros

I didn't think I'd do it. But I did. I hit the stores the morning of Black Friday. Did I find crazed hordes of shoppers, fighting over the latest hot toy? Nope. All in all, the experience was quite civilized

How Would You Market Porsche?

|  by Chief Marketer Staff

What type of advertising and marketing will support the new Porsche's? That's the question that kept popping into my cranium when I read this Business Week article. I've always been a Jaguar fan (that is until I drove one), but with the tough economy, ...

Short Attention Spans . . . Wait, What?

We can't pay attention to anything much longer than a couple of minutes anymore. I watch my teenage kids rabidly surf their ipods and, sometimes, the car radio, with a weird mix of devotion and impatience. Even when they find a song they absolutely ...

Gonna Miss You, Girl

I read recently that Playgirl magazine is folding. The last issue is the one that is on the newsstands now. I don't know, exactly, why this news bothers me, but it does. I hate to see it go. I was a kid in the '70s when the magazine started, ...

Verizon IS Clueless: Can You Hear Me?

|  by Chief Marketer Staff

I hate to rant, but this is an excellent story on the critical importance of properly implementing an integrated multi-channel marketing program and customer service. For the record, I am an avid Blackberry user and have all my company cell phones ...

Not on the Bailout Bandwagon

|  by Larry Riggs

Looks like everybody wants for a handout from the federal government these days whether they deserve it or not. A week or two ago, a group of 46 mailers labor unions and postal groups petitioned Congress NOT for a bailout but for easier terms for ...

Impossible Shopping Made Easier

|  by Chief Marketer Staff

With Black Friday right around the corner and many of us too busy to shop retail... yet in a quandary over what to get those who we can never, ever figure out what to buy for, especially those we are not too fond of but HAVE to buy for, I have a unique ...

A Post Without So Much Spam In It

|  by Beth Negus Viveiros

And now for something completely different, or at least a bit light, since you'll be stuffing yourself tomorrow. Check out this clip from the Monty Python crew, as they explain the cultural and marketing reasons behind their new YouTube channel. ...

Mo Moss’ Thanksgiving Wish

|  by Chief Marketer Staff

Now it came upon the day before Thanksgiving and Mo Moss found himself, as on many other days of the year, in court. Mo was the owner of the List Tank, a compiling company with a single product: A bankruptcy list. Having inherited the firm from his ...