Big Fat Marketing Blog

A Crushed Windpipe Ends the Thrill of the Chase

Turns out that the shoppers that plowed over Jdimytai Damour crushed his windpipe and he suffocated under the weight of the stampeding shoppers. The police estimated that more than 100 people stepped on him. Walmart will pay a big price for the death, ...

YouTube+Medical Ads=Controversy

|  by Chief Marketer Staff

The ads being run on YouTube by the likes of Abbott Laboratories, Medtronic Inc. and Stryker Corp. are being challenged by a consumer advocacy group because they don't contain mandated warnings. People, including marketers and large companies, often ...

2008’s Movable Feast of Mobile Turkeys

|  by Brian Quinton

Jason Ankeny of the Fierce Mobile Content newsletter/blog has a great breakout on some of the most questionable mobile content moves of 2008, and most all of them center on marketing campaigns that veer from the dorky to the positively certifiable. My ...

Second-by-Second TV Viewing Data is Here

|  by Chief Marketer Staff

While the technology to monitor TV viewing habits has been around for awhile, no one has pursued it...until now. Nielsen and The National Geographic Channel have partnered to make TV more measurable and meaningful to ...

Like Lightning

I ordered a few items from Amazon.com last Thursday, using regular shipping, and guess what? They arrived on Monday. Man that was fast -- especially for a holiday weekend. I