Mo Moss’ Thanksgiving Wish

Posted on by Chief Marketer Staff

Now it came upon the day before Thanksgiving and Mo Moss found himself, as on many other days of the year, in court.

Mo was the owner of the List Tank, a compiling company with a single product: A bankruptcy list. Having inherited the firm from his father Sy Moss, he was now doing everything he could to run it into the ground.

His first mistake was to create a list of college-bound high school seniors. Mo knew little about this area, and he came up with a decidedly sub-standard file.

Next, he made a public stock offering that caused snickers among people with knowledge of Mo

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