DMA: The Day After
Like many on this site, I was at the DMA conference in Las Vegas the past few days and I’d like to share a few observations:
1> Direct Marketers know that, even in a bad economy, things should be better for us because we test and measure what we do and can demonstrate ROI. Thus, the mood was “cautiously optimistic.”
2> It seemed like, despite the destination city, more people were getting down to business, with much less emphasis of partying.
3> The level of pretense was, however, as high as always. Keep in mind it’s marketing, not solving world hunger.
4> There was a lot of “free time” built into the show which was not a hit from the folks I talked to.
5> “Branding” is losing favor among many in the audience and there is a renewed emphasis on results.
6> The shift from traditional channels to emerging channels of communication seemed more pronounced than ever.
7> Finally, multi-channel marketing (now often called cross-platform marketing) is getting more and more attention as results become increasingly more difficult to attain.
