Magnetude Consulting – To help a client create a unique content marketing program in a noisy market segment, this Newton, MA Top Shop developed a monthly infographic series, fielding surveys to a custom audience. The initiative generated leads, media coverage and brand awareness for a brand on a limited budget. Team members from different disciplines host “lunch and learns” to help cross-pollinate expertise. New investments include capabilities in advanced SEO and paid digital advertising.
Chief Marketer 200
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