Schubert B2B – This 100% B2B-focused Top Shop integrated Internet and trade publication promotions to build brand dominance in rubber technology for Total Cray Valley. Revamped booth graphics and collateral rounded out the campaign to strengthen TCV’s presence on the road. An integrated digital marketing approach combines inbound lead gen tactics with outbound tactics to drive messaging for clients of Downington, PA-based Schubert. Deb MacKenzie was promoted to vice president of operations.
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