>C3 AGENCY – Building on its three “C” pillars—“Creative. Collaborative. Connected.”—this Top Shop worked on Cathay Pacific’s refreshed global brand identity including an updated logo, website and airport lounges that visually revealed its brand ethos: “Softly spoken, strongly felt.” While always 100% woman-owned, C3 became an official “Nationally Certified WBE” this past year. It also launched #C3 Social, a department specializing in social media strategy for emerging brands and product launches.
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