Upshot – Doubled the size of its social media team, including content creators, video production, social community managers and the media team, including shopper marketing media specialists. The “Turn it Around” campaign for Evolution Fresh has consumers turning around juice bottles to read the ingredients and share their healthier choices on social for a chance to win a year’s supply of Evolution Fresh juice. Juice breaks hit 15 cities to celebrate National Green Juice Day. Employees took first place in the Bike to Work challenge (1,520.7 miles).
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