Small, highly specialized business-to-business marketers often lack the resources to follow up every casual inquiry. First Databank (FDB), which sells drug data to medical information system providers, health plan operators, pharmacy benefit managers and other organizations, has been using an outside telemarketing firm to pre-qualify its leads. The sales cycle is slow—it took more than…
The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.
Avery Dennison's business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.
Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople's time is money.
It is imperative to identify the B2B lead generation tactics that best connects with the best prospects early, helps optimize lead quality, and closes more deals.
The Federal Trade Commission has issued a report recommending, in part, that data brokers offer consumers greater transparency into, and control over, data collected and stored. The report also recommends a central web site where consumers can learn about data compilers by name, understand their proceesses, and exercise rights of access to their data.
Chief Marketer recently talked with consultant Mac McIntosh about trends in B2B direct marketing.
Whether your brand sells to consumers or to other businesses, chances are you're looking for leads in lots of new places.
Microsoft VAR TurnOn!Dynamics is using aggregated content to start a dialogue with prospects in social media.
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