webdesign
-
B-to-C Events
How Back-to-School Skincare Purchases are Driving CeraVe’s First-ever Mobile Tour
To capitalize on a spike in sales of its cleansers during the back-to-school shopping period, CeraVe launched its first-ever mobile tour this summer designed to engage students preparing to return to schools and campuses. The four-city CeraVe Drama Free Cleansing Tour hit New York City, Chicago, Nashville and Atlanta, Aug. 1-17, and offered a soap […]
From
-
B-to-C Events
Castles and Choreography: All Hail Disney’s ‘Rise of Red’ Premiere Event
It’s been five years since Disney Branded Television has released a new installment from its “Descendants” franchise. So for the July debut of the fourth film in the fantasy series, “Descendants: The Rise of Red,” the brand aimed to reignite the fandom with a family-friendly premiere event infused with pop-up performances and meticulously curated design […]
From
-
Media Relations
Gaining Positive Media Coverage For A Mega Sporting Event: Olympics Versus U.S.-Based Sports
PR practitioners representing sponsors of high-visibility events like the Super Bowl and World Series face the same problem as those who work on Olympic accounts, in that “official sponsor” brands expect their PR reps to promote their multi-million dollar sponsorships. Here are tips for landing positive media coverage from both.
From
-
B-to-B Events
Free to Nominate: The Event Industry ‘Watchlist’
We’re naming the most influential experiential marketers this fall, and you’re invited to nominate them…
From
-
Marketers
Colgate-Palmolive’s First-Party Data Strategy Is A Study In Quality Over Quantity
When Brigitte King heard about Google’s third third-party cookie deprecation delay in April, she thought, “Oh no, here we go again.” As the chief digital officer of Colgate-Palmolive, a big part of King’s job has been to evangelize the need for cookieless prep, which is hard to do without the urgency of a deadline. And […]
From
-
Data-Driven Thinking
Google Won’t Kill Off Cookies, Consumers Will – And That’s How It Should Be
Google’s decision to cancel cookie deprecation may just be the move that eliminates third-party cookies for good. Exact details are still unclear, but Google said it will offer Chrome users the chance to “make an informed choice that applies across their web browsing.” The fate of cookies is now in the hands of the consumer. […]
From
-
Crisis Management
PRNEWS Announces Honorees of the 2024 People of the Year Awards
The PRNEWS team has announced the 2024 People of the Year honorees. The coveted awards program showcases top talent, passionate professionals and budding communications leaders who are redefining the modern PR world.
From
-
Branding/Marketing
Brand Building and Supply Chain Woes: Why Reputation Matters Before Disruptions Occur
Today, the average consumer can likely name several major supply chain disruption events while still knowing little about the intricacies of the supply chain. The logistics industry faces a problem: It is only recognized for its catastrophic failures, like the bridge collapse, rather than being recognized for its innovation and growth in the $26B industry.
From
-
Branding/Marketing
What Makes a Great Podcast Guest: Storytelling Through Audio
Effectively leveraging podcast appearances requires some preparation. A great podcast guest will connect in a way that compels listeners to engage with the brand.
From
-
B-to-C Events
The Brief: ‘Sauceographs’ and Painting the Rent
This week’s hot takes on hot topics in experiential marketing cover “sauceographs,” wild LEGO adventures and painting the rent.
From
