webdesign
-
Programming
‘Queer Planet’ Celebrates All Love in Nature
It’s Pride Month, and it’s not just humans who are prepared to honor this time meant to celebrate love.
From
-
Programming
‘Queer Planet’ Celebrates All Love in Nature
It’s Pride Month, and it’s not just humans who are prepared to honor this time meant to celebrate love.
From
-
Social Media & SEO
Developing an SEO Strategy to Mitigate Reputational Harm
Repairing an organization or person’s online reputation encompasses a range of organic tactics and strategies, our author writes. A dovetailed approach to crisis communications response and effective SEO and content suppression efforts might include these seven tactics.
From
-
Online Advertising
Meet The New Media Consultants Thriving Despite Disruption And Macroeconomic Woe
It’s been a tough couple of years for people working in media and marketing, including mass layoffs and uncertainty about the future of ad tech. But while these changes have been difficult for those involved, they’ve also created fertile territory for individual consultants with in-demand expertise. These are people who either left their jobs or […]
From
-
Crisis Management
Reputation Repair: The Potential and Limits of Boeing’s Next CEO
Gaining back the trust of Boeing’s shareholders, employees, customers and passengers will require three steps, our author writes: acknowledgement, remediation and communication—otherwise known as ARC, or creating the ARC of success. Here’s how the company’s new CEO could proceed.
From
-
Crisis Management
PRNEWS Announces 2024 Top Women in PR
Meet the 2024 PRNEWS Top Women—the supportive, innovative, inspiring women making an impact on their organization, whether that’s leading the brand out of a crisis, breaking into new markets, engaging a new audience or mentoring other colleagues.
From
-
Tech & AI
How they did it: Email marketing conversions increase 54% at Aaron’s
It was 2019 and the email marketing program at retail chain Aaron’s needed a reset. The list was dirty. The sends were batch and blast. And the content was dry, said Hody Crouch, vice president of data and analytics at the lease-to-own retail chain. “At the same time, the company was digitizing. We were moving […]
From
-
B-to-B Events
Amway’s Founders Council Incentive Event: Five Ideas for Your ‘Top Tier’ Attendees
For decades, Amway’s annual Founders Council event has served as a landing point to celebrate the achievements of the company’s direct-selling health and beauty independent business owners or “ABOs” from around the globe. As a highly exclusive incentive experience, top distributors have to qualify each year to attend, and so the experience on the ground […]
From
-
B-to-C Events
The Brief: ‘Pregnant’ Street Teams and Big Green Keggs
This week’s hot takes on hot topics in experiential marketing cover “pregnant” street teams, drag conventions and Big Green Keggs.
From
-
B-to-B Events
Five Playful Exhibit Activations from Licensing Expo 2024
Play is serious business at the Licensing Expo that brought together more than 12,000 retailers and 5,000 brands to Mandalay Bay Convention Center in Las Vegas on May 21-23. So, it only makes sense that immersive, interactive and just plain delightful play was key to many of the exhibits at the show, setting the stage […]
From
