Three Steps to Effective Cross-Device Marketing
Screen usage among consumers has soared to five to seven different screens per day, making it more and more difficult to provide consistent cross-device experiences.
Articles by Chief Marketer Staff
Q&A: Demystifying Account Based Marketing
Forrester's Laura Ramos shares her thoughts on why many B2B marketers get confused when trying to implement account based marketing.
3 Reasons Nobody’s Heard of Your B2B Company (and What to Do About It)
Merit alone does not a market leader make. Here's three reasons B2B brands often fail to generate buzz.
3 Steps to Creating Successful Buyer Personas
Do you really understand your buyer? Do you feel their pain points or know how to speak their language? Buyer personas can help fill in the gaps.
What Marketing Can Learn From Sales
Two years ago, Gartner predicted that by 2018 robot writers will create around 20% of all business content, begging the question, are content marketers the traveling salesmen of the 21st century?
How to Secure CXO Meetings Before Your Event
Scoring meetings with senior executives requires that you prove to them—well in advance—that you are worthy of their time. Here are some things you can do to increase the chances of winning their attention.
4 Tips to Protect Your Brand From Fake News
To win the fight against fake news, brands must become better advertisers. Learn four strategies to create more targeted ads and save consumer trust.
The Third Wave of Digital Marketing: Embracing the Human Element
Today’s enterprises are standing at the threshold of the third wave of digital marketing, which brings human relationships into the brand experience.
How Virtual Reality Will Change B2B Marketing
The most important stage in the B2B marketing funnel is evaluation—and this is where virtual reality can help your brand stand out.
Breaking Down the Art of Social Selling
Sure, Twitter, Facebook and LInkedIn might engage your target audience. But do they actually move the needle when it comes to building relationships with your prospects?
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