Articles by Chief Marketer Staff

B2B video

Four Things to Consider About Interactive Video Walls

|  by Fabio Matsui

For brand marketers looking to make an out-sized impression on customers, interactive video walls can provide an immense visual platform for creating memorable experiences.

Four Common Martech Mistakes—and How to Avoid Them

|  by John Becker

The process of buying martech can be complicated. The promises of many vendors sound too good to be true, but the pull of additional revenue is so strong companies often jump in without doing their homework.

Can Your Customers Count On You in a Hurricane?

|  by Sharon Gillenwater

As a nation we’ve been fixated recently by several catastrophic hurricanes. For those at a distance it seems like an overwhelming human crisis. But it’s also a business crisis.

5 Ways Marketing Can Support Sales

|  by Sharon Gillenwater

How can marketing create more content that supports c-suite engagement and boosts sales? Here's five tips.