Chief Marketer Staff
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Agencies
Subway’s New In-Store Mobile Pay Solution
Subway’s new mobile app rewards users with loyalty programs and special offers, but it also allows them to order food and make in-store payments directly from the app.
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Agencies
DuPont’s Online Video Success Story
DuPont’s success story with online video shows that when a brand is able to tell a story well, people will listen.
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Agencies
Oh, That’s Good–The Campaigns Editors Loved in 2014
Our favorite campaigns of the year, including Esurance, Microsoft, Geico, Cartoon Network, Old Spice and more…
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Acquisition
Creating Effective Lead Gen Forms
When it comes to lead generation and search engine marketing, it’s critical to keep forms as simple as possible for users and optimized for searchability.
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Digital
Digital Marketing Trendwatch
In case you missed it, mobile is the new desktop, and mobile devices will continue connecting brands and consumers in new ways moving forward.
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Social
Social Media Content Marketing & B2B
Check out these five key things to remember when developing an inbound marketing strategy or content marketing program to address the different ways B2B executives discover and seek out content.
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Agencies
App Marketing Costs Are Rising
The costs tied to getting customers to download and use mobile apps is at an all time high and rising higher, thanks in part to the launch of the iPhone 6 and iOS 8.
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MarTech
CMOs and CIOs Working Together
CMOs and CIOs will need to work more closely together than ever before as marketing technology solutions have become critical to success in many organizations.
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Data & Analytics
Webinar: Overstock’s Transition to Data-Driven Marketing
Online retail powerhouse Overstock has been on the cutting edge of data-driven marketing practices, and Overstock CIO Bhargav Shah will be discussing Overstock’s transition to a data-driven business in a live webinar on November 5.
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Agencies
In-Store Pick-Up, Incentives, Social Key to Driving Holiday Sales
Online retail is growing, but not as fast as offline brick-and-mortar is contracting.
