Articles by Chief Marketer Staff

How Four Brands Stand Out Activating at Festivals

September 12, 2017 |  by Chief Marketer Staff

When activating at festivals there’s a fine line between cutting through the clutter and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M.

What Disney & IBM Can Teach Omnichannel Marketers

September 11, 2017 |  by Gil Larsen

In true omnichannel marketing, brands provide customers with seamless experiences no matter where they go or which device they use. Learn how Disney and IBM made that magic happen.

3 Advanced SEO Tactics Your Competition Doesn’t Know

September 11, 2017 |  by Kaysha Hanock and JoAnna Dettmann

Eighty-percent of all web traffic begins with a search. Here's three SEO tactics your competition probably hasn't caught wind of yet.

What the Federal Government Can Learn from B2B Marketing

September 5, 2017 |  by Sanjay Castelino

To reach the right decision makers with the right message, politicians should to take a page out of the B2B marketing playbook. Here's three strategies for them to consider.

Dig It: 3 Ways Anthropology Can Enhance Sales Training

September 5, 2017 |  by Warren Moss

There’s no doubt that sales training is essential, but even the best sales people need support. Digging into what prospects really want is the answer.

Ways to Optimize Content Marketing for Ecommerce

August 17, 2017 |  by Michael Gerard

As ecommerce companies focus on improving their product selection, customer service and supply chain, many of them overlook a key opportunity for differentiation: Content.

5 Tips to Maximize Social Selling

August 15, 2017 |  by Koka Sexton

The single biggest problem for sales right now is adapting to the new realities of connecting with buyers, and that includes finding the right balance when it comes to social selling.

Getting the Most Out of B2B Tech Videos

August 9, 2017 |  by Fabio Matsui

Discover ideas for getting more milage out of your B2B tech videos for inbound, outbound and more.

Using VR to Tell Your Story

August 8, 2017 |  by John Skolis

Brands are embracing virtual reality (VR) and other types of technology as a way to offer consumers unique, impactful experiences.

Digital Marketing Metrics That Will Uncover Big Growth Opportunities

August 7, 2017 |  by Natalia Selby

The average digital marketing spend for businesses predicted to reach $118 billion by 2021. But simply knowing the potential value of digital marketing isn’t enough—you must measure marketing metrics and analytical data to determine you’re your marketing ROI.