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Chief Marketer Staff

  • Agencies

    Engaging Financial Customers Through Digital

    Digital marketing is a critical component when engaging and retaining customers in the financial services industry, and marketers are working hard to make processes easier for potential customers in the competitive credit card space.

  • Agencies

    The Emergence of Location Intelligence Data

    The overwhelming penetration of smartphones into consumers’ hands and the availability of different layers of location data has changed the game for marketers.

  • Digital

    Social Ecommerce Tips for the Holidays

    Follow these simple tips for leveraging social media to make the most of your holiday ecommerce efforts.

  • Agencies

    Study Shows Lead Generation Struggles

    A new study shows that a majority of sales, marketing and business professionals are struggling to find success with their lead generation strategies.

  • Digital

    SEO Tips and Tricks

    Making sure the content on your website is focused on helping your users to find what they are looking for is a big key to search engine optimization success.

  • Marketing Automation Pitfalls

    Marketing automation tech solutions can make marketers’ lives easier, but that doesn’t mean they’re completely foolproof. Check out these marketing automation pitfalls and learn what potential problems to avoid.

  • Agencies

    13 Tips for Making the Most of Google+

    Google+ is more important for SEO than any other website. Here’s how to make the most of it.

  • Agencies

    Mobile Viewers Feel Haptic Technology

    You know about haptic technology for mobile devices even if the name doesn’t ring a bell at first—it’s what makes a phone or tablet vibrate when a call, text or alert is received, and now marketers can combine haptic and video to further immerse mobile video consumers.

  • Agencies

    Using Marketing Automation Intelligently

    With marketing automation solutions going mainstream, more and more marketers are finding themselves with more data than they’ve ever had at their disposal before. But are they making the most of it?

  • Social

    Avoiding Social Media Pitfalls

    Social media can be a tricky landscape for brands, and there are some rules every marketer should know before diving into social campaigns.