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Chief Marketer Staff

  • Digital

    Creating a Video Marketing Plan

    Coming up with a strategy on how to introduce video into your marketing mix is critical to success in the online video world.

  • New Content Marketing Strategies

    There is more to content strategy than implementation alone, with new research showing that while adoption of content marketing has become prevalent across B2B organizations, the difference between good and great organizations revolves documentation.

  • Agencies

    Digital Engagement and Conversion Are Not Synonymous

    A sea of engaged customers doesn’t necessarily lead to increased sales. Data is key to bridging the gap.

  • Data & Analytics

    Using Personalization to Increase Conversions

    Personalization is being leveraged by digital marketer to turn online visitors into customers, and crazyegg’s blog this week provided a rundown of things marketers can do to make the most of it.

  • Social

    The ROI of Social Marketing

    Gauging the ROI of social media marketing can be a tricky proposition, but International Institute of IT Economics principal Peter Brooks has some ideas on how best to handle it.

  • Marketing Technologists Revealed

    Chiefmartec.com has released results from the first-ever study of those who identify themselves as marketing technologists, and the results provide some interesting insight into this growing subset of marketers.

  • The Customer is King

    A CMO Council study looks into how marketing leaders are generating business performance across a new, customer-centric landscape.

  • 5 Killer Digital Marketing Strategies

    Traditional email campaigns, optimized websites and blogs, and SEO and social strategies round out the hottest online marketing trends, according to new research.

  • Social

    How Twitter Lead Gen Cards Net Subscribers

    Twitter Cards are an under-utilized social media tool that savvy marketers can use to gain more subscribers for free.

  • Social

    Social Advocates Can Fuel Big Buzz

    Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns.