Patty Odell
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Acquisition
New Research Promotes Education-based Marketing
New research from VCU Brandcenter and the VCU School of Business confirms that a education-based marketing strategy works.
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Agencies
Billboards Tap Mobiles to Track Behavior
That billboard you just motored by may be doing more than just informing you—Clear Channel is tapping into mobiles to track behavior as people pass by.
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Agencies
American Express Replaces Ads with Content on NBC Shows
NBC Universal is replacing advertising on some of its shows this week with content marketing paid for by American Express.
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Agencies
The (Pepsi) Emoji Generation
Pepsi has designed hundreds of emojis that appear on its bottles and cans of soda as a marketing ploy to encourage purchase and viral share.
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Data & Analytics
Social Listening Confusion
eMarketer has released a report that finds there is still plenty of confusion around social listening.
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Agencies
Heineken CMO Puts Energy into Digital to Reach Millennials
Nuno Teles, CMO of Heineken USA, on what the brand is doing to move from traditional advertising to digital to reach Millennials.
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Agencies
Great Wolf Lodge Uses Storytelling, Not Sales
Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales.
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Acquisition
3 Insights to Market to Gen Z
Gen Z—those born between the mid-nineties and 2009—are becoming the newest demo marketers are targeting.
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Agencies
Home Away Uses Awkward, Gross Moments to Fend Off Competition
Home Away’s new campaign, “It’s Your Vacation, Why Share it,” takes aim at rival Airbnb. Mariano Dima, CMO at Home Away, comments on the campaign.
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Agencies
Wendy’s CMO Kurt Kane on its “Deliciously Different” Campaign
Wendy’s CMO Kurt Kane on the strategy behind “Deliciously Different,” whether the “freshness” message will resonate and the creative used to make the point.
