Home Away Uses Awkward, Gross Moments to Fend Off Competition

Posted on by Patty Odell

Home Away, the home rental service, is out with a new campaign that plays on gross, awkward moments as a way to set itself aside from competitors.

Home Away It’s Your Vacation, Why Share itThe new campaign, “It’s Your Vacation, Why Share it” takes aim at rival Airbnb, without saying so. Home Away offers renters homes to themselves, while Airbnb offers rentals that can both be shared with the homeowner or not.

The campaign includes 15- and 30-second television spots, a 60-second version on YouTube, as well as email and social media marketing.

To get its point across, in one video, a home owner clips his nails as the renters sit nearby cringing on the couch. Another homeowner watches a couple sleeping. You get the idea.

HomeAway’s chief marketing officer, Mariano Dima, comments on the campaign in this NY Times article.

Watch the video:



Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…


PRO Awards


Click here to view the 2021 winners.
Information on 2022 coming soon!

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!