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Liquid I.V.’s First National Brand Campaign Taps Legacy Media Channels and Media Mix Modeling

Metaverse Marketing: Five Issues for Brands to Consider

Google Postpones Third-Party Cookie Phase-Out to Late 2024

Checklist: 13 Elements to Build an Effective Media Monetization Strategy

Four Chief Marketers Dish on Challenges and Opportunities Within Their Businesses

Using Product Data to Enhance Omnichannel Growth for CPG Brands

Marketers on Fire: Patricia Corsi, Global Chief Marketing & Digital Officer, Bayer Consumer Health

It’s Business—And It’s Personal: CDK Global CMO on Delivering Omnichannel Marketing

Listen Up: Five Audio-Centric Experiences From FX, Valspar, Mercedes-Benz

Brands on Fire: A Chat With Boardroom CMO Sarah Flynn

Marketers on Fire in 2022

How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers

Considerations and Caveats for Marketers Tapping Virtual Influencers for the Metaverse

Marketers on Fire: Drone Racing League CMO Anne Marie Gianutsos on Social Engagement, U.S. Air Force Partnership and the Metaverse

A Roadmap for Amazon Marketing Investment

Tips for Formulating Social Media Marketing KPIs

How Charlotte Tilbury Tapped AI Marketing Tools to Boost Customer Acquisition

Solutions for Retail Marketers Amid Delivery Failures and Supply Chain Disruption

Marketers on Fire: Labcorp CMO Amy Summy

How Bloomberg Capitalized on a Subscription-Based Model to Fuel Growth

Yahoo’s Stephanie Gutnik on the Return of Digital Out of Home Advertising

How FreshDirect Used Real-Time Weather Data to Inform a DOOH Campaign

Introducing ‘Granfluencers:’ A New Subset of Senior Social Media Influencers

Marketers on Fire: Visible CMO on Catering to Singles, Fostering Community and Building Digital Experiences
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