Heineken CMO Puts Energy into Digital to Reach Millennials
Nuno Teles, CMO of Heineken USA, is putting all his energy into digital 
as a marketing approach to reach Millennials. He’s seen positive results and has moved budget dollars in that direction, with programmatic playing an important role.
In this article, Teles talks about the push to measure sales impact of digital campaigns and how the brand is doing that, how internal operations have changed and the challenge of sustaining innovation.
