New Research Promotes Education-based Marketing

Posted on by Patty Odell

Education-based marketing is a strategy that holds value and earns consumer’s trust and loyalty. Consumers, tired of hearing sales education-based marketingpitches, are more receptive to educational messages that offer information and facts to help them make their way through the research and information path-to-purchase.

New research from VCU Brandcenter and the VCU School of Business confirms the education-based marketing strategy works, but that it’s not for every brand. According to this article from, brands that fit the mold include Trader Joe’s, Netflix and IKEA.

Tips to Use Education as a Marketing Tool


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