Patty Odell
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Agencies
Bud Reprises Controversial “America” Summer Campaign
Bud’s new campaign features labels modified to include words and phrases central to American history, like lyrics from “The Star Spangled Banner.”
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Agencies
Hollister Launches Docu-Series on AwesomenessTV
The AwesomenessTV and Hollister series follows seven high-school students as they wend through the school year and spend the summer traveling.
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Agencies
Forget About Renting a Room, Airbnb Hosts Sweden’s Archipelagoes and Vast Waterways
The Sweden on Airbnb “Free to Roam” campaign lists the country’s vast public lands in the same style as a homeowner would post a listing.
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Agencies
Riding on Success, Special K Brings “Own It” Campaign Stateside
After watching sales rise in Canada and Australia, Kellogg brought its Special K “Own It” campaign to the U.S.
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Agencies
Advertisers Simplify Agency Compensation Models
Advertisers paying agencies by labor and time is losing steam in favor of a percentage of advertising spend as advertisers look to simplify agency compensation.
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Agencies
Shopper Marketing Drives New Line of U By Kotex FITNESS
Hear from Sara Welch, Amazon shopper marketing lead, Kimberly-Clark, on how shopper marketing and the path-to-purchase meld to market U by Kotex FITNESS.
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Agencies
Lululemon This is Yoga Marks First Global Brand Campaign
On a quest to reach new customers, Lululemon’s This is Yoga campaign is its answer. The strange part is that there is no yoga practiced in the campaign.
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Agencies
Ivan Pollard out at Coke as CEOs Search for “Whole-Brained” CMOs
CMO churn at Coca-Cola is likely blamed on the massive sales fall off over the last four years as consumers switch from sugary drinks to more healthy choices.
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Agencies
Kroger Gives Blue Apron a Shove by Launching its Own Meal Kit
Kroger is not about to be infringed on by the likes of meal-delivery services Blue Apron and Purple Carrot—it is going big on its own Prep + Pared meal kits.
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Agencies
Major Candy Makers Commit to Reducing Sugar
Mars Chocolate, Wrigley, Nestlé and others are spending millions to reduce sugar in their products without compromising taste.
