Patty Odell, Author at Chief Marketer

Communications expert Rob Biesenbach teaches us how best to connect with consumers through storytelling in marketing.

There’s plenty of talk about how to maximize the time at Cannes. Here, seven veterans offer advice to newcomers.

Take a tour through the 2017 PRO Awards winning campaigns through cases studies detailing the strategies, execution and sizzling results!

Bridgette Clare, the brand’s education and engagement team lead, talks about the strategy to maximize customer service on Instagram.

Frans Mahieu, global marketing director of people strategy, at Kimberly-Clark shares its strategy to hire Millennials.

The Oreo Wonder Vault is the next phase of the #MYOreo Creation Contest and is traveling through neighborhoods to surprise entrants.

The NBA jersey sponsorships opportunity will put branded logos on team player’s jerseys for the first time.

The CMO role looks very different than it did even one year ago. Learn trends, challenges and tips to be more effective.

When Coca-Cola discovered that 40% of Romanian teens had not tasted Coke in the last month it brainstormed a packaging innovation to reel them in.

Doritos HeatWave is a limited edition summer flavor that the brand is announcing with plenty of fanfare.