How to Use Instagram for Customer Service

Posted on by Patty Odell

VegaFor health snack brand Vega, most of its conversations happen on Instagram as the platform draws customers with enticing visuals of smoothies and health bars.

So it’s no surprise that Instagram is Vega’s most important social channel for online customer service.

Bridgette Clare, the brand’s education and engagement team lead, spoke with Digiday about the strategy, including using customer service software Conversocial and reorganizing its internal structure. She offers examples of maximizing contacts with “super fans,” as well as complainers. Read the article …

Related articles:

4 Ways to Turn Mobile Marketing into a Customer Service

How to Avoid 5 Common Social Customer Service Pitfalls


Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patty Odell

Damon Swenson, Brand Activation Manager at Dr Pepper, on crafting a retail program using custom labels tied to Millennials’ passion points and lifestyle interests like fashion, music and pop-culture. He presented his case study at Marketing to Millennials 2017.