Patty Odell
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Acquisition
5 Lessons Millennials Taught Marketers
Marketing to Millennials is by far a perfect science. However, they have have had a major impact on the way marketers target and communicate with them.
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Acquisition
4 Steps to Fix the Troubles Between CEOs and CMOs
The Harvard Business Review outlines four steps CEOs should put in place to ensure their relationship with CMOs has a positive outcome for both parties.
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Acquisition
How “The World’s Biggest Asshole” PSA Made it to the Light of Day
Hear from Donate Life America and The Martin Agency on how they got “The World’s Biggest Asshole” campaign over the lumps and hurdles and into the marketplace.
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Acquisition
Millions of Coke No Sugar Samples in Australia Delivered Via MarTech
Marketing technology plays a lead role in how Coke No Sugar beverages get into consumers hands.
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Acquisition
How to Tackle the Biggest Webinar Challenges
Learn how to drive webinar registrations and attendance, deliver an engaging presentation, parse out the best qualified leads and drive on-demand viewing.
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Acquisition
Marketers Own Experiences Change Views About Sexism/Diversity: Cannes
Marketers from AT&T, P&G and Unilever share thoughts and personal experiences that drove them to change how their campaigns go to market.
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Agencies
Publicis Groupe Bans Awards Programs
The new CEO Arthur Sadoun let employees know of the new rule through a memo reportedly leaked to the press.
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Acquisition
Nestlé Invests in Meal Delivery Service
Nestlé has led $77 million in new funding for startup meal delivery service Freshly, that was also supported by existing investors.
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Acquisition
Gap Celebrates Pride Month with T-Shirts, Donations
Gap, tapping into its long history of promoting equality, is celebrating Pride month with the United Nations Foundation and its Free & Equal program.
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Acquisition
11 Inventive Ways to Use Augmented Reality
The AR market is projected to reach $117.4 billion by 2022 and Forbes tapped its Agency Council for a lineup of creative ways to use it.