Doritos Helicopters Drop New Chips on Minnesota

Posted on by Patty Odell

What’s that up in the sky? It’s a bird … It’s a plane … No! It’s a bag of Doritos HeatWave chips!

To introduce its new summer flavor HeatWave, Doritos will drop hundreds of bags of the new chips tomorrow from two Doritos-branded helicopters with help from a professional aerial stuntman in Bayfront Festival Park on the shores of Lake Superior.

Available in BBQ and Chipotle Cream flavors
HeatWave is available in BBQ and Chipotle Cream flavors

The campaign message is to give people in Duluth, MN, which had one of the coldest Memorial Day temperatures in the country—55 degrees—a “HeatWave.” The new flavor is sweet and smoky and then — bam! — an explosion of fiery heat to surprise and charge the senses, the company said.

“With summer on the horizon, people are getting the coolers out, dusting off their grills and pulling off pool covers. But, Duluth’s holiday weekend plans were dampened by cold weather,” says Ryan Matiyow, senior director of marketing, Frito-Lay North America. “To warm things up, tomorrow we will literally drop Doritos HeatWave chips on Duluth, a city in need of some heat.”

Local fans can watch the “HeatWave” drop at 12 p.m. CDT, while others can visit Doritos Facebook page to view the action.

Related articles:

Doritos Ask Fans to Scan its Chips

Bud Reprises Controversial “America” Summer Campaign

Top Execs Offer Solutions to Top Marketing and Advertising Challenges

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Click here to view the 2021 winners.
Information on 2022 coming soon!
	
        

CHIEF MARKETER 200 Winners Announced

CM 200

Click here to to view the full list of the 2022 winners!