Pepsi Talks About its New Bottle

|  by Patty Odell

For the first time in 16 years, Pepsi has unveiled a new single-serve bottle design for its trademark portfolio. A Pepsi spokesperson gives CM readers a behind-the-scenes look at how the new bottle came to be and how this all-important package fits into Pepsi’s overall marketing plan.

Dole and Rachael Ray Broaden Reach of Cook-Off Contest

|  by Patty Odell

Dole Packaged Foods is in its fifth year running its annual California Cook-Off Contest. It’s been successful enough, but this year Dole wants to broaden the reach of this national campaign to greatly increase its exposure, as well as the number of people who enter.

2013 February’s Greatest Hits

|  by Patty Odell

Too much love in the air February to think about business? Well then, now’s the time to catch up on the top reader pick’s from the month of love.