Coke Gives Schools a Chance

|  by Patty Odell

Over the last three months, Coke added an attractive prize to its popular My Coke Rewards program. Codes entered from specially marked packages of Sprite could be submitted by Nov. 6 to win one of 25 grants worth $25,000 for their favorite school

Green & Black’s Chocolates Live Events: Part Focus Group, Part Lead Gen

|  by Patty Odell

Green & Black Organic Chocolate has three flavor suggestions (from among its 13 varieties) for chocolate lovers who feel like kids again when they eat chocolate, who prefer sporty dress styles and who like to spend their leisure time networking. How is Green & Black determining which consumers possess these attributes? It's asking them, through…

Two Picks to Win the NFL Loyalty Game

|  by Patty Odell

Papa John’s, the Official Pizza Sponsor of the NFL, is playing to its most loyal customers while adding new ones by offering the chance to win one of 60,000 free pizzas each week during the regular season.

Social Fits Chicos

|  by Patty Odell

Women's apparel marketer Chico's FAS is quite happy using social media to come into the middle of the conversation. With the women-over-40 demographic

Tropicana Introduces New Flavors

|  by Patty Odell

Tropicana Trop50 introduced two new flavors this summer Lemonade and Raspberry Lemonade by opening up a lemonade stand in New York City's Times Square.

Beauty Marks

|  by Patty Odell

One of Estée Lauder's favorite sayings was Tell-a-phone, tell-a-graph, tell-a-woman, based on her strong belief that once a woman tried and liked a product,