How to Identify Influencers

|  by Patty Odell

Influencer Search 101: Understanding and putting into action the two main ways to identify influencers: manually or by using influencer search tools.

2013 January’s Greatest Hits

|  by Patty Odell

Snowed under in January? Now’s the time to catch up on the Top 10 most widely read articles from PROMO last month: P&G's CMO, influencer trends, must dos for loyalty programs and more.