Improved Database Helps Golfsmith Boost ROI
A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.
A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.
MGM Resorts International and Focus on the Family have very different customer bases and missions, but they have similar philosophies when it comes to email marketing.
Discover how marketing dashboards can help you answer your organization's burning questions, and the 8 commandments of dashboard design.
Digital is influencing omnichannel consumer behavior, says Kohl's Basam Abdallah. That makes it imperative for retail & digital to work in harmony.
How can you engage these potential buyers and turn them into loyal customers? Join us for a free live webinar where we’ll reveal “13 Surprising Brain Science Secrets That Drive Response”
Notifying customers about a data breach is hard, because it can be more art than science.
Customer advocates can help B2B marketers take advantage of the passion of their most loyal fans, and deliver business value.
Even the most well-planned engagement strategies can be undercut by incomplete, inconsistent, fragmented and inaccurate customer data.
Digital is accounting for more than half of B2B marketing spending, but print is still a relevant force for many organizations.
A pair of new mobile apps is helping Hartford Funds market to both internal reps and financial advisors who recommend products to their customers.