Mattel Becomes Relevant Again By Reinventing Barbie
Barbie has always been a gal of action, and her latest big move was to help reinvent Mattel, the company that created her.
Barbie has always been a gal of action, and her latest big move was to help reinvent Mattel, the company that created her.
Keynoters at this week's Adobe Summit shared the importance of engagement and why they do (or in Clooney's case don't) use social media.
A new responsive website has resulted in a 38% lift in mobile conversions and a 45% lift in desktop conversions for Motel 6.
The Adobe Marketing Cloud Device Co-op debuted this week, which could link up to 1.2 million consumer devices worldwide.
Warner Bros. and DC Comics have teamed up with Amazon to create a “choose your own adventure game,” where players investigate the deaths of Thomas and Martha Wayne.
The way developers sell mobile apps is constantly changing, and Amazon Underground is one new model that has grown since launching last summer.
Is it worth marketers’ time and money to invest significantly in targeting affluent Millennials today?
Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar March 9.
Chief Marketer recently talked with Cyndi Greenglass to get her thoughts on challenges facing marketers when it comes to engaging leads and B2B conversion.
Are you a B2B marketing expert who wants to share their marketing expertise and knowledge? Join us at B2B LeadsCon.