April Berthene
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Marketers
Big Green Egg Shifts to Storytelling Marketing to Modernize its Approach
Big Green Egg and Ace Hardware partner for contest giveaway to showcase neighborhood heroes. The initiative is part of the grill brand’s new way of marketing itself with lifestyle storytelling.
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Shopper/Retail
Furniture.com Taps Agentic AI to Double its Repeat Shopper Rate
After listening to customer surveys, Furniture.com moves from being a lead generator to a marketplace with the help of AI agents. GM Dan Russotto says the goal is to double its repeat shoppers.
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Shopper/Retail
Why Ace Hardware Says Being a ‘Late Mover’ to Retail Media is a Benefit
Ace Hardware unveils its Retail Media Network, RedVest Media, which will launch in October.
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Shopper/Retail
Innovative Eyewear Increases Sales, Brand Cachet With Reebok Licensing Deal
Reebok.com sells smart glasses from Innovative Eyewear. The manufacturer’s CEO shares how the Reebok brand license will propel sales for years to come.
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Shopper/Retail
How NordicTrack Expanded Its Gamified Race Feature to Boost Retention
Fitness technology platform iFit taps Ergatta to develop gamified racing content for its NordicTrack treadmills, rowers and exercise bikes to help retain members and spur them to exercise more frequently.
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Branding/Marketing
Credit One Bank CMO on Building Brand Awareness With Humor and Education
CMO Michael Coleman discusses why humor can help educate consumers about building good credit.
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Shopper/Retail
Converse Kicks up Back-to-School Sales With Influencer Event at Famous Footwear
Converse hosts influencers for Chucks customization event at Famous Footwear to engage customers and generate content.
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Shopper/Retail
Axil Speeds its Direct-to-Consumer Sales with Nascar Partnership
Hearing protection brand Axil is making a push to grow its brand through brand partnership and retail.
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Shopper/Retail
Best Buy Invites Ikea Inside its Stores for Shop-in-Shop Concept
Ikea and Bet Buy are the latest retailers that are combining forces to feature a store within a store after Kohl’s models success with Sephora.
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Shopper/Retail
Retailers are absorbing tariffs, but is that the best move?
A majority of retailers are absorbing at least some of their increased tariff costs. The NRF says that’s not the best move for the economy. Here’s why. The tariff headlines continue to roll in, and retailers need to decide how they are going to handle the increase in costs of goods they import from overseas. […]
