April Berthene
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Campaigns
Shutterfly CMO Dishes on its Holiday Marketing Campaign, AI and More
Shutterfly soups up its holiday tagline with a jingle as it prepares for its busiest time of year.
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Media Relations
How Generosity Plus Public Relations Builds a Brand
Sourhouse, which manufactures and sells its own sourdough bread baking tools, prioritizes earned media to grow its brand in the niche category.
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Shopper/Retail
Ulta Aims for New Shoppers and More Spend with New Marketplace
Ulta’s new marketplace allows it to expand into adjacent categories and quickly add viral products.
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Cause Marketing
Rambler CMO Details how ‘Scrappy’ Marketing and Charitable Giving Fuels Growth
In this Q&A, Dave Mead, co-founder and chief marketing officer at sparkling water brand Rambler discusses the brand’s growth, marketing strategy, partnerships with charitable foundations and new tagline Chug Life.
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Shopper/Retail
How Kohler Boosts Conversion from the Product Detail Page
The kitchen and bath manufacturer is overhauling all of its product images on every retailer and marketplace where it sells.
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Pop-Ups
Cheez-It Boosts Social Buzz with Night Club Pop-Up
Experiential marketing success at Cheez-It combines a “relevant behavior” of its target audience with an absurd, irresistible experience, Senior Brand Director Cara Tragseiler says.
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AI
Gap Inc. Taps Gemini Enterprise to Become ‘AI-First’ Retailer
Google unveils Gemini Enterprise, an AI-powered conversational platform for businesses that use Google Cloud. Gap, Gordon Food Service and Virgin Voyages share goals and early results.
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Shopper/Retail
How Physical Stores Bring the Wayfair Brand to Life
Wayfair’s VP of Merchandising shares the strategy behind the company’s national store expansion plans and how a large store fuels loyalty for its brand.
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AI
Madison Logic-Harris Poll Survey: 73% of Marketers Say AI-Generated Creative is the Future of B2B Advertising
In a new survey, 85% of B2B marketing decision makers said their company is actively investing in AI to lead the transformation toward a data-driven and creative-first advertising solution.
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Branding/Marketing
Colgate-Palmolive’s New Corporate Logo Is Employee Approved
The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged.
