April Berthene
-
Shopper/Retail
Hint Water Launches Sexy Campaign To Tap Into Culture
Hint Water doubled its marketing investment from last year with a lust-forward campaign that showcases its brand evolution. Here’s the company’s plan to re-energize its decades-old brand.
-
Shopper/Retail
Low Prices Drive Gen Z Shoppers To Resale
A new survey finds that Gen Z shoppers are most likely to buy secondhand items and purchase goods after discovering them on social media than older generations.
-
Shopper/Retail
Can Celebrities Provide Authentic Brand Representation? The Home Depot Says Yes.
David Beckham stars in The Home Depot’s “Build it Like Beckham” marketing campaign tied to the FIFA World Cup.
-
Shopper/Retail
Sam’s Club Taps Its Members For New Influencer Program
Warehouse retailer Sam’s Club aims to drive higher lifetime value by creating a platform for its current members to become influencers.
-
Shopper/Retail
Strong Retail Relationship at Target Drives Sales at NatPat
Fun packaging and a unique product format is currying favor at Target for insect repellent sticker brand NatPat. The CEO/co-founder shares how marketing with Target’s logo boosts sales in all channels.
-
Shopper/Retail
Claire’s Shifts Target Market to Tweens With ‘On-Trend, On-Time’ Products
Chief Brand Officer Michelle Goad shares how Claire’s is elevating its stores and shifting its brand perception through offering trendy products for tweens.
-
Shopper/Retail
Sampling Grows Retail Sales at Awake Chocolate
CEO and co-founder at caffeinated chocolate brand Awake shares how the brand changed marketing tactics once it focused growing sales in retail stores.
-
Shopper/Retail
Duluth Trading Launches Cheeky Underwear Marketing Campaign
Workwear apparel retailer Duluth Trading doubles its ROAS in the lower funnel with humorous campaign.
-
Possible 2026
Pepsi CMO Takes ‘Omni-First’ Mindset for Prebiotic Cola Launch
Mark Kirkham, CMO at PepsiCo Beverages U.S., details why brands need to have an omnichannel-first mindset for marketing and product launches.
-
Top Women Network
Ahead of the World Cup, Hisense CMO Leans into Hosting Message, Not Just Sports
Large TV manufacturer Hisense is the FIFA World Cup Sponsor, but would prefer if shoppers stayed home and hosted a watch party on their big screens. CMO Sarah Larsen shares more in this Q&A.
