Marketing Success “Boyles” Down to the Basics
Here’s a list of 7 tips that are sure to make your next e-communication more relevant, simple and ultimately more effective
Online Video Growth Slowing in 2009: Magna
As a result of the economic downturn, online video won’t grow as fast as previously forecast, according to a recent report from Magna
Draftfcb Mitigates Interpublic’s First-Quarter Losses
The Interpublic Group of Companies generated $1.33 billion in revenue during first-quarter 2009, down from $1.49 billion in first-quarter 2008. But the company's Draftfcb unit bucked the downward trend.
List Prices Drop Across The Board: Worldata
Mailing list prices dropped during spring 2009 across nearly all categories, with permission-based consumer e-mail lists showing the biggest year-over-year price and percentage decline, according to the most recent List Price Index from Worldata
Opinion
chieftains
Mail Stream: April 29
The Home Marketplace
Marcal Repositions its Brand in $30 Million Campaign
Marcal, the oldest recycled paper maker in the country, emerged from bankruptcy last year and began the journey to reinvigorate its brand
Stupid Test Time: Magilla Pops a Quiz!
I came up with a little pop quiz. It
Canada Bill has Key Differences from Can Spam
An anti-spam bill has been introduced in the Canadian House of Commons that may have big ramifications for U.S. marketers
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