Stupid Academia Watch: An Online Ad Implosion? Pshaw!!
What the heck are they teaching at Wharton these days? We sure better hope a recent guest column on TechCrunch by Eric Clemons is not a representative example
What the heck are they teaching at Wharton these days? We sure better hope a recent guest column on TechCrunch by Eric Clemons is not a representative example
Though its growth has slowed, the death of online advertising has apparently been greatly exaggerated
Marketing services firm Merkle has launched a unit that will focus exclusively on providing data-driven marketing strategy and integrated communications on the health and pharmaceuticals sector. More, along with The Snarker's Take, follows.
Investment bank Petsky Prunier tracked 174 merger or acquisition transactions within the marketing, advertising and digital media industries. More, along with The Bean-Counter's Take, follows.
When asked how he was doing on March 19, 1996, Tom Foster answered,
Kmart Goes for Customers Who Want Style With Smarts; Promo Interactive Survey Shows Brands See More Potential in Digital Media Than Ever; & Return to Gender: When It Comes to Speaking to Women, Who Does a Better Job?