Channel | MarTech

chief creative officer

12 Top Brand Moments from 2015

|  by Patty Odell

These big brand moments show real success, but that it didn’t always come easy. Examples are from Wendy’s, Bud, Nissan, Alibaba, Honey Maid and many others.

Five Ways to Grow Your Video Marketing Program

|  by Greg Posten

How can you crack the code and develop a broad video marketing program that drives real business impact? Here’s how Symantec did it in five steps.

What Sales Leaders Can Learn from Spock and Kirk

|  by K.V. Rao

Just as Captain Kirk and Spock ventured to new worlds and made tough decisions to steer the Enterprise to safe ground, sales executives also have to make the right decisions to drive their organizations to hit their sales targets.

Build Branded Digital Experiences That Users Love

|  by Jaron Rubenstein

How do your branded digital experiences make your users feel? Do their implementations match the vision for the brand’s identity? This is easier to self-diagnose than one might think.

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