MarTech
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Demand Gen
Want to Reach B2B High Tech Audiences? Speak Their Language
Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.
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Technology
Marketers, Your Jobs Are Safe from AI…For Now
AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here’s a quick recap.
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Video Marketing
Animation vs. Live Action Video: Which Is Right for Your Business?
Video or live action? Choosing the right format is crucial for your brand—here’s four questions to ask to help you decide.
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Acquisition
Jack Morton Takes Top Honors at 2018 PRO Awards Gala
Brands, agencies and their campaigns were honored at the ‘Marketing To Women In
The #MeToo Era’ event and PRO Awards Luncheon. Check out all of the winning campaigns! -
Data Driven ROI
10 Critical Components of Inbound Marketing Campaigns
Success with inbound marketing campaigns doesn’t come automatically. It depends heavily on these 10 critical components.
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Acquisition
Coke Cans Promote Peace & Hope for Trump Summit
Coke joined in this week’s historic summit between U.S. President Donald Trump and
North Korea’s Kim Jong Un using social media and a digital billboard. -
MarTech
Cisco’s Journey to Digital Transformation
Cisco is in the middle of a digital transformation, and that means morphing into a customer centric organization.
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Digital
3 Key Differences Between Affiliate and Referral Marketing
The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground.
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Digital
5 Proven Ways to Improve Website Conversion Rates
Online traffic, but website conversion rates are what really matter. Here’s five tips for improving your online conversions.
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MarTech
Improving the Performance of Recommendation Engines
Sure, you can wait for customers to search for what you have to offer—but if you can be one step ahead and suggest it before they ask, you’re in a better position to make the sale. That’s where a recommendation engine can come in.