Six Rules for Innovative Storytelling
Consumers are bombarded with content all day long. But what sets successful innovative storytelling in marketing apart is the thoughtful and meaningful content that actually makes up the storyline.
Articles by Jessica Lauretti
Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification
Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World
by Chief Marketer Staff
- Cookie Deprecation
Landing a Role in the C-Suite: A CMO’s Best Advice
by Kaylee Hultgren
- CMO
OPINION: Better Marketing Metrics CMOs Can Give CFOs
by David Lokes
- Brand Metrics
Four Considerations for Building a Company-Wide AI Guidance Policy
by Chief Marketer Staff
- AI in Marketing
Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification
Chief Marketer Videos
by Chief Marketer Staff
For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.
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