Want to Reach B2B High Tech Audiences? Speak Their Language
Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.
Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.
AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here's a quick recap.
Video or live action? Choosing the right format is crucial for your brand—here's four questions to ask to help you decide.
Brands, agencies and their campaigns were honored at the 'Marketing To Women In The #MeToo Era' event and PRO Awards Luncheon. Check out all of the winning campaigns!
The power of customer engagement, experiences and authenticity were key themes at the recent ANA Masters of B2B conference in Chicago. Here’s a recap of some of the highlights. Stanley Black & Decker Gets the Feels Passion is key to Stanley Black & Decker’s marketing strategy, said CMO Mike Simpson. “People will forget what you…
Success with inbound marketing campaigns doesn’t come automatically. It depends heavily on these 10 critical components.
Coke joined in this week's historic summit between U.S. President Donald Trump and North Korea's Kim Jong Un using social media and a digital billboard.
Cisco is in the middle of a digital transformation, and that means morphing into a customer centric organization.
The lines tend to be blurry between affiliate and referral marketing, the confusion leads to inefficient campaigns that often never even get off the ground.
Online traffic, but website conversion rates are what really matter. Here's five tips for improving your online conversions.
Click here to view the 2023 winners!