MarTech
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Acquisition
Nat Geo Goes After Gen Z with Clever Strategies and Channels
National Geographic is going after a younger generation armed with
clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV. -
Engage & Convert
Reading the Cues: Three Steps for Better Customer Engagement
Do you have the right data strategy in place to create customer engagement and trust? Here’s three crucial things to remember.
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Video Marketing
Using AI to Inform Your Video Marketing Strategy
AI can help marketers increase the efficiency of their video strategy,
and help tailor content to customers’ individual interests. -
Acquisition
5 Ways AI is Affecting Content Marketing
AI is continuously evolving, and with it, marketer’s ability to
construct highly insightful campaigns. -
Digital
Fighting Fraud in Programmatic Advertising—Four Tips
Programmatic advertising has changed the game for small and medium websites.
What are the best practices to avoid fradulent practices? -
Acquisition
Thousands Share Jagermeister’s Halloween Snapchat Game
Jagermeister has doubled its spend in the run up to Halloween for a month
long augmented reality campaign called “Divine the Darke.” -
Video Marketing
Tech Brands Go Beyond Short Form Video
Ready for your close-up? More and more marketers are, as tech companies create branded shows and films to engage audiences with their brands’ video content.
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Data Driven ROI
Connecting With the Human Behind the Data
To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.
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Social
3 Tips for Protecting Your Brand on Social Platforms
Protecting your brand in social media means protecting a channel you don’t own and can’t manipulate from risks and attackers you can’t see.
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Acquisition
Move Over Monopoly. Here’s Comes McDonald’s Trick. Treat. Win. Game
McDonald’s has a new collect-and-win game beginning this Friday
with the chance to win $50,000 and lots of other prizes.