Prices for small business and medium-large business files in particular have dropped, with the latter at an all-time low price point. While permission-based medium-large email dropped $32/M from summer 2012 to $232/M, it held its position as the highest-priced domestic category.
“List rental data supply from data aggregators has surged in the last 12 months, noted Ray Tesi, senior vice president of Worldata in a statement. “The data is of varying qualities and is causing a devaluation for the overall category.”
Permission-based consumer email takes the lead as the lowest-priced category, with an average list price of $68/M. This is a $19/M decrease from its price in summer 2012 and the lowest priced list category in the history of the Worldata’s index. The second lowest priced category at $77/M was aggregated database – business.
Permission-based international email remains the highest priced list rental category at $406/M, a $6/M increase since summer 2012, and a $3/M increase over last quarter.
The largest price increase that occurred from summer 2012 to summer 2013 was $3/M, which was seen in the medium-large business category. The attendees/members and small business categories both saw the next highest increase in list price, $2/M to $134/M and $92/M respectively.
The Worldata Index is reported quarterly, providing a comparison of list prices during any given 12-month period and tracking price fluctuations, as cost per thousand (CPM), for lists in various categories.