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How a Tactile Complement Can Strengthen Digital Campaigns

By Andrew Field With advancements in digital technology, consumers have the ability to be “tuned in” at all hours of the day. They have a

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Article

May. 27 2014




Why Keeping Your Data Clean Can Help the Environment

Keeping your data clean can not only improve marketing ROI—it can help the environment as well.

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Article

May. 06 2014




How a Tactile Complement Can Strengthen Digital Campaigns

Adding tactile marketing to your existing digital strategies is a proven strategy to increase the overall effectiveness of your marketing investment

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Article

Mar. 18 2014




Are You Deep Discounting? Maybe You Shouldn’t Be

Product devaluation due to deep discounts is one of the biggest problems facing merchants today, says Russ Gaitskill of Garnet Hill.

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Article

Mar. 18 2014




Six Factors for Bridging Direct and Brand Marketing

Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.

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Article

Feb. 10 2014




What’s Your B2B Story?

In B2B, it pays to remember that its the quality of leads that matters and not necessarily the quantity.

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Article

Feb. 10 2014




Chief Marketer Listline Feb. 10

Lists featured this week include California Academy of Sciences and Newsweek Email Subscribers.

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Article

Feb. 02 2014




Chief Marketer Listline Feb. 2

List featured this week include Curve, Kohl’s Credit Card Statements and Wind and Weather Catalog.

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Article

Jan. 21 2014




Chief Marketer Listline Jan. 21

Lists featured this week include BookSpan, Sharper Image and Information Week.

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Article

Jan. 14 2014




Chief Marketer Listline Jan. 14

Lists featured include Chadwick’s/Metrostyle Masterfile, Country Gardens and Thompson Information.

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myakka

Article

Dec. 13 2013




Chief Marketer Listline Dec. 13

Lists featured this week include the Myakka furniture catalog and Equity Financial Digest.

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