Channel | Engage & Convert

When activating at festivals there’s a fine line between cutting through the clutter and adding to the noise: The Glenlivet, Ole Henriksen, Google and H&M.

Chief Marketer recently chatted with Ben Wang about the challenges the Arizona Coyotes NHL team faces in automating email communications.

Marketers face numerous challenges when it comes to creating successful webinars, including limited resources, content and speakers, as well as determining what topics will really resonate with prospects.

To reach the right decision makers with the right message, politicians should to take a page out of the B2B marketing playbook. Here's three strategies for them to consider.

There’s no doubt that sales training is essential, but even the best sales people need support. Digging into what prospects really want is the answer.

For Dremel, the American brand of power tools, hosting a 30-day promotion packed with prizes is a way to build consumer engagement on a daily basis.

Combine the power of social influencers with a young, engaged generation who want to make a difference and you have powerful opportunities to make change.

YouTube has been releasing updates over the last few months and this week it shared a number of changes important to marketers.

A new sampling strategy at restaurants in France encourages BK customers to try products beyond their standard fare of a Whopper and fries.

As the official delivery partner for Taylor Swift’s new album “Reputation,” UPS has activated a consumer experience to engage the legions of Swifties.