3 Jam-Packed Days at ANA Masters
Just arrived back from the ANA Masters of Marketing Conference; three days in Orlando jam-packed with big brand speakers and great networking.
There was plenty of talk about disruptive marketing and concerns over the likes of Uber sneaking in and shoving out established brands. Pespico’s president, global beverage group, Brad Jakeman, talked about how marketers need to be disruptive before they get disrupted right out of business.
Progressive CMO Jeff Charney urged brands to make change, in a huge way. Melisa Goldie, Calvin Klein’s CMO started off her talk by admitting she was nervous because her parents were in the audience. She went on to talk about sex and sexy—illustrating her points with plenty of sexy images and videos—and how the brand has held onto that label all these years. (I think I saw her father blush).
On Saturday night, a performance by Seal was one of the entertainment highlights. Everyone was on their feet standing as close to the stage as possible. Seal opened with his hit “Crazy” and I’m sure I saw ANA President and CEO Bob Liodice pumping to the music! Seal waded into the crowd and ended with songs from his new album “7” to be released next month.
Back on the educational front, Robert Lynch, brand president and CMO at Arby’s gave us quite a few laughs with his video promotions and Airbnb’s CMO Jonathan Mildenhall shared how that brand grew from a few bedrooms to over 1 million homes.
That’s just a snippet of the lessons learned, the fun, the conversations and idea exchanges.
Until next year!
