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Zevotek Retains DRTV Media Agency For Lightbulb Campaign

Zevotek Retains DRTV Media Agency For Lightbulb Campaign

Posted on September 24, 2009 by Chief Marketer Staff

Zevotek, Inc., a direct marketer and distributor of personal and home care items, has signed a media buying agreement with Diray TV for buying TV airtime. Diray TV is a media buying agency that specializes in direct response marketing.

The value of the contract was not announced.

The media plan will be in support of Zevotek’s Ionic Bulb, and will focus on the U.S. television market. The new Ionic Bulb infomercial is expected to be ready to for TV and Internet audiences in November 2009.

The company plans to market the Ionic Bulb through TV infomercials, catalogs, magazines and major U.S. retail and specialty stores and the Internet.

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