Creator-Led Marketing

• 

  Brands on Fire

  Brands on Fire: Lowe’s CMO Talks Creator Network, New Marketplace Strategy and Revitalizing Communities

  We spoke with Lowe’s CMO Jennifer Wilson about the company’s give-back initiatives, new creator network, its marketplace launch and critical career moves for an aspiring CMO.

• 

  Social

  The Marketing Value of Hiring Creators Full-Time: 3 Considerations

  Three considerations to ensure success when an influencer or creator joins the team full-time.

• 

  Engagement

  Brands on Fire: Meta’s Global Experiential Lead on Cannes Lions SuperStudio Activation

  Our conversation with Damien Baines about Meta’s strategic marketing goals at Cannes Lions, the origins of the SuperStudio activation and much more.