Yahoo and Bing’s Success Rates Are Higher Than Google’s
The search landscape remains relatively unchanged, according to Experian Hitwise. Nevertheless, there are interesting changes to note, including the fact that query success rates for Yahoo and Bing were higher than Google’s success rate in November.
Google finished November with 70.10 percent of U.S. searches in November, down 1 percent from its 70.68 percent share in October.
Bing-powered search claimed 25.27 percent of U.S. searches, up 2 percent from its 24.76 percent share in the previous month. Included in this is Yahoo, which had 15.17 percent of the market, and Bing, which had 10.10 percent of the market in November.
The remaining 71 search engines tracked by Hitwise accounted for just 4.63 percent of U.S. searches during the month.
While Google continues to hold a healthy lead when it comes to the number of searches it handles each month, it trails Yahoo and Bing when it comes to success rates. Experian defines a success as when a search results in a visit to a website.
Yahoo had an 81.40 percent success rate in November, up 1 percent from 80.65 percent in October. Meanwhile, Bing had an 81.30 percent success rate, up 2 percent from 79.82 percent in the previous month.
Google trailed with a success rate of 64.91 percent in November, up 5 percent from its 61.58 percent success rate in October.
Hitwise notes that Amazon.com was the top retail site receiving paid-search traffic in November. The online retail giant claimed 7.98 percent of paid-search traffic to retail sites during the month, up 6 percent month-over-month. Target followed with 7.13 percent, while Walmart had 5.01 percent, JC Penney got 3.76 percent and Search received 3.48 percent of paid-search traffic to retail sites in November.
Though one-word queries rose 1 percent to 23.18 percent in November, and two-word queries dipped 1 percent to 23.73 percent, all longer queries saw their shares of clicks unchanged from their October marks.
According to comScore, Google finished November with 66.2 percent of the U.S. search market, followed by Yahoo with 16.4 percent, Microsoft with 11.8 percent, Ask.com with 3.6 percent and AOL with 2.0 percent.
Compete notes that query volume during the six days from Wednesday, Nov. 24, to Monday, Nov. 29 (Cyber Monday), the number of queries reached a peak of 520 million on Nov. 29. The average number of daily queries in November was 524 million.
Sources:</strong
http://www.hitwise.com/us/press-center/press-releases/bing-powered-search-share-25-percent-for-nov/
http://blog.compete.com/2010/12/17/search-is-still-alive-and-well/
