Why Direct Mail Still Yields the Lowest CPL and the Highest Conversion Rates
By Laurie B. Beasley, president, Beasley Direct Marketing
These days, marketing is all about digital. We are emailing, blogging, tweeting and Facebooking our little marketeer hearts out. So direct mail (the kind that the postal delivery person puts in your mailbox — remember?) must be dead in the water, right?
Wrong. According to the Direct Mail Association (DMA) Fact Book for 2013, 65 percent of consumers of all ages have made a purchase as a result of direct mail.[1]
