Use Video to Boost Search Results
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by Chief Marketer Staff
Video search results are 53 times more likely to appear at the front of a Google search than text pages, according to Forrester Research analyst Nate Elliott. Google “blends” all kinds of content, including news stories, PR releases, maps and videos, into its search results pages. Looking at 40 popular keywords, Forrester found Google produced blended results half the time, adding video more often than any other content.
By Elliott’s calculation, video has about a 1-in- 11,000 chance of making the first page of a Google search, while text pages have a 1-in-500,000 shot.
To improve the chance of winning on Google, marketers should optimize their video clips by putting keywords into video filenames, titles and tags.
