Topic | User Generated Content

Creating a Successful Customer Review Strategy

|  by Jeev Trika

User reviews have a powerful impact on your brand and your success, and nothing so powerful should be left to chance. But a review strategy doesn’t mean that you manufacture your own reviews.

The Changing Face of User Generated Content

|  by Dan Kimball

Here are three good reasons why every brand should consider empowering business units in 2015 with the tools necessary to more easily leverage UGC