How Marketers Can Use TikTok to Engage Gen Z Consumers
Social media platform TikTok is incredibly popular with Gen Z consumers. Learn how marketers can engage them effectively.
Topic | User Generated Content
Tips to Capture and Present User-Generated Content
From keeping it simple, to tapping live events, 13 experts on Forbes Agency Council shares some advice.
Creating a Successful Customer Review Strategy
User reviews have a powerful impact on your brand and your success, and nothing so powerful should be left to chance. But a review strategy doesn’t mean that you manufacture your own reviews.
6 Steps to Acquiring Better User Generated Content
Ready to integrate UGC into your marketing operations? Your most pressing priority will be to ensure your program produces as much value as possible.
The Changing Face of User Generated Content
Here are three good reasons why every brand should consider empowering business units in 2015 with the tools necessary to more easily leverage UGC
Brands on Fire: ~Pourri Taps NFC Technology, Gamified Experiences and Poo-Puns to Woo Consumers
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
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