Topic | Ecommerce

Shop.Org’s Holiday Online Sales Survey Offers Strategies for 2012

The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.

25 Trendsetters to Watch

|  by Brian Quinton

The editors of Chief Marketer compiled an educated but fairly personal list of the trends and tactics we expect to see driving marketing in 2012, and an equally informal list of the brands at the forefront of those efforts

Improved Ecommerce Boosts Results for Green Top Sporting Goods

|  by Brian Quinton

Enhanced shopping cart and customer path analytics are helping Green Top Sporting Goods boost its pay-per-click search results and increase sales in several product categories. As recently as 2008, Green Top's website offered product listings but no way of making purchases. Visitors clicking on specific items were often brought to the manufacturers' sites.

How Mobile Insight Can Inform Online and Offline Marketing

|  by Brian Quinton

Mobile devices potentially offer marketers more personal data about their audiences than ever before, and this data should inform the direction of marketers' mobile strategies. Maxymiser's Mark Simpson offers three steps for using consumer data collected from mobile programs to improve sales and marketing efforts across all channels.

Digital Fuels Ad Spending Growth in 2012: MagnaGlobal

|  by Brian Quinton

While it'll be hard to characterize advertising spending as full speed ahead in 2012, at the very least it won't be moving in reverse. U.S. advertising revenue for media owners is forecast as increasing from a projected $173.54 billion in 2011 to $178.50 billion in 2012, according to new research by MagnaGlobal.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


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