Topic | Ecommerce

Made-to-Order Marketing

|  by Richard H. Levey

One-to-one marketing is no longer a buzz phrase. It's been part of the marketing discussion for so long that it's become an accepted philosophy

Can Groupon Grow Up?

|  by Brian Quinton

The daily deal leader looks to deepen connections with customers and merchants while fending off attacks from rivals.

Retail Website Monetization: Do’s and Don’ts

|  by Chief Marketer Staff

Thanks to the abundance of information, tools and features we’ve added to our pages, the path to purchase increasingly begins at the retail website. This increase in site traffic has given us an opportunity most have yet to realize—the introduction of meaningful advertising revenue through shopping media.

Shelf Help

|  by Chief Marketer Staff

Borders wants to sell you a book online at last. That's right. The chain hadn't sold books on the Web until it relaunched its site ( in

Chief Marketer Videos

by Chief Marketer Staff

Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


PRO Awards 2022

ProAwards 2022

Click here to view the 2022 Winners.


CM 200


Click here to view the 2023 winners!