Topic | Ecommerce

Made-to-Order Marketing

|  by Richard H. Levey

One-to-one marketing is no longer a buzz phrase. It's been part of the marketing discussion for so long that it's become an accepted philosophy

Can Groupon Grow Up?

|  by Brian Quinton

The daily deal leader looks to deepen connections with customers and merchants while fending off attacks from rivals.

Retail Website Monetization: Do’s and Don’ts

|  by Chief Marketer Staff

Thanks to the abundance of information, tools and features we’ve added to our pages, the path to purchase increasingly begins at the retail website. This increase in site traffic has given us an opportunity most have yet to realize—the introduction of meaningful advertising revenue through shopping media.

Shelf Help

|  by Chief Marketer Staff

Borders wants to sell you a book online at last. That's right. The chain hadn't sold books on the Web until it relaunched its site ( in

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.


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