Attributing a sale to the last customer touch can result in skewed channel effectiveness calculations. Paradysz's Rob Stagno offers thoughts on the complexity of multichannel attribution.
Buyers prefer buying products in their own language, so it’s critical for companies to put their best foot forward online and provide a customer experience tailored to local market needs.
One-to-one marketing is no longer a buzz phrase. It's been part of the marketing discussion for so long that it's become an accepted philosophy
The daily deal leader looks to deepen connections with customers and merchants while fending off attacks from rivals.
While it is true a great B-to-B salesperson is invaluable, Google and other prominent search engines have made finding new and/or unique suppliers much more efficient, thus altering the way many B-to-B buyers purchase items in their private lives
For many daily deal sites, email is the force driving sales and consumer interest.
The majority of online retailers know that testing their Web sites and incorporating the findings of those tests can improve the user experience and produce an overall increase in site conversions
Thanks to the abundance of information, tools and features we’ve added to our pages, the path to purchase increasingly begins at the retail website. This increase in site traffic has given us an opportunity most have yet to realize—the introduction of meaningful advertising revenue through shopping media.
It was probably easier in the old days say, back in the late '80s or early '90s when HSN, then less than a decade old, consisted solely of live cable
Borders wants to sell you a book online at last. That's right. The chain hadn't sold books on the Web until it relaunched its site (www.borders.com) in
