Topic | Ecommerce

Protection Through the Web and Apps

|  by Larry Riggs

In this age of eroding privacy and some very public attacks on women’s intimate activities, it’s really refreshing to see a program in parts of California that enables teenagers to buy and otherwise get their hands on condoms via direct response.

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

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CHIEF MARKETER 200 Winners Announced

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